Inari, a pioneering company, combines expertise in plant genomics, data science, and gene editing to develop stronger, more sustainable plants. Their innovative approach aims to enhance agricultural productivity while benefiting the planet, creating crops that are more resilient, efficient, and environmentally friendly.

As a disruptive force in agriculture, Inari aimed to stand out with a bold identity that reflected its innovative approach to reshaping modern agriculture. Focused on sustainability, they sought to project a dynamic, forward-thinking company culture dedicated to transforming the industry with groundbreaking solutions.

Their mission was to "change the culture of agriculture" by challenging traditional practices and introducing innovative solutions that prioritize sustainability, efficiency, and technology. They aimed to reshape the industry into a more sustainable, forward-thinking model that addresses modern challenges and benefits the environment and global food system. By disrupting the status quo, they sought to encourage new methods that foster a healthier, more resilient agricultural landscape for the future.