How best to leverage JamesHarden as an ambassador for TRolli. Quick background, James Harden eats Trolli Candy throughout the game when he is playing. Trolli is part of his game routine.

Create an entirely new Trolli Gummie candy in the shape of James Harden's new signature sneaker, the Harden Volume II called Trolli Sour -Brite Sneaks.

Enlist sneakerheads to launch Trolli Sour-Brite Sneaks through Trolli's dream team collaboration between James Harden, adidas and Stock X. Staying true and authentic to sneakehead culture, Trolli infiltrated the community to make Trolli the dope candy for tweens and teens.