A growing trend has emerged with the rise of 0.0% alcohol microbreweries, offering craft beer flavors without the alcohol. These innovative brews cater to health-conscious individuals, those avoiding alcohol, and anyone seeking a refreshing drink without the effects of traditional beer. This trend is reshaping the beer industry, blending quality craftsmanship with mindful consumption and opening new market opportunities for a broader audience.

The market for non-alcoholic beverages was rapidly expanding, and Hairless Dog had the potential to capitalize on this trend, positioning itself as a leader in the 0.0% alcohol category. With the right strategy to accelerate brand awareness, the company could spark high-velocity sales growth and dominate the market.

In a 3-week sprint, we developed a brand strategy, identity, packaging, and go-to-market plan for Hairless Dog. This was executed through a comprehensive approach, leveraging social media, PR, and a targeted experiential sampling program to drive both consumer and distributor awareness, positioning the brand for rapid growth.